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Reach high-intent search audiences through expertly managed Microsoft Ads campaigns designed to generate enquiries and sales.
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Connect with people actively searching for your products and services across Microsoft’s search network.
Increase your market reach by capturing additional search demand across Bing, Yahoo and MSN.
Many industries experience lower advertising costs and reduced competition compared with Google Ads.
Drive enquiries, phone calls and sales from users actively looking for what your business offers.
Refine B2B campaigns using Microsoft’s unique LinkedIn profile targeting capabilities.
Work alongside your Google Ads campaigns to maximise overall search coverage.
Microsoft Ads provides access to millions of people searching across Bing, Yahoo, MSN and Microsoft’s wider search network.
While often overlooked, Microsoft Ads can generate highly qualified traffic, reduce advertising costs and create additional opportunities that many competitors simply aren’t targeting.
At Giant Digital Marketing, we develop and manage Microsoft Ads campaigns designed to maximise visibility, generate qualified enquiries and deliver measurable commercial outcomes.
Reach customers at the exact moment they’re searching for your products or services.
Microsoft Search Ads allow your business to appear across Bing and Microsoft’s partner search network, placing your business in front of people with clear purchase intent.
Campaigns are carefully structured around your objectives, target audience and commercial goals to maximise performance.
Reach potential customers beyond search.
Microsoft Audience Ads allow businesses to appear across Microsoft’s native advertising network, helping increase visibility throughout the customer journey.
Audience campaigns are particularly effective for building awareness, supporting remarketing strategies and generating additional demand.
Microsoft Ads offers exclusive audience targeting powered by LinkedIn.
For B2B organisations, campaigns can be refined using professional attributes such as company, industry and job function, helping your advertising reach more relevant decision-makers.
This additional layer of targeting provides opportunities that are not available on many other search advertising platforms.
Many businesses focus exclusively on Google Ads, creating opportunities within Microsoft’s search network.
Lower competition often means lower cost-per-clicks, allowing businesses to generate additional enquiries while improving advertising efficiency.
Rather than replacing Google Ads, Microsoft Ads complements your wider search strategy by capturing demand across another major search ecosystem.
While Google Ads receives most of the attention, Microsoft Ads reaches millions of users across Bing, Yahoo and Microsoft’s wider search network. For many businesses, this creates an opportunity to access additional high-intent search traffic with lower competition and lower advertising costs. Rather than replacing Google Ads, Microsoft Ads complements it by expanding your overall search coverage and capturing customers who might otherwise be missed.
Every successful campaign starts with a well-defined strategy.
We work closely with your business to understand your objectives, products, services and target audience before developing a campaign structure aligned with your commercial goals. Our strategy includes:
Keyword research
Campaign structure
Audience targeting
Ad copy
development
Conversion tracking
Budget allocation
Landing page recommendations
Ongoing optimisation
By building a strong technical foundation, we help improve inbox placement and campaign performance over the long term.
Advertising decisions should be driven by data.
We implement comprehensive conversion tracking to measure enquiries, phone calls, purchases and other valuable actions, providing clear visibility into campaign performance.
Every optimisation is based on measurable outcomes rather than assumptions.
Clicks only create value when they become customers. We help businesses improve campaign performance by directing traffic to dedicated landing pages designed to maximise enquiries, bookings and sales. Through clear messaging, intuitive layouts and conversion-focused design, we help turn more visitors into customers.
Strategic Campaign Management
Campaigns developed around your business objectives rather than generic templates.
Data-Driven Optimisation
Every decision is informed by performance data and measurable outcomes.
Transparent Reporting
Clear reporting so you always understand how your campaigns are performing.
Integrated Digital Marketing
Microsoft Ads aligned with SEO, Google Ads, landing pages and broader marketing strategies.
Learn about your business, audience and objectives.
Develop a tailored Microsoft Ads campaign.
Create campaigns, keywords, ads and conversion tracking.
We strengthen trust signals and online authority.
Continuously refine campaigns to improve results.
Scale successful campaigns to generate additional leads and conversions.
Many businesses invest exclusively in Google Ads, leaving valuable opportunities untapped.
Microsoft Ads enables businesses to expand their reach, improve advertising efficiency and access additional high-intent audiences without relying on a single platform.
Combined with Google Ads, it creates a broader and more resilient search advertising strategy.
Every industry has different search behaviour, competition and customer buying journeys.
We develop Microsoft Ads campaigns tailored to your industry, target audience and commercial objectives.
Lead generation strategies for commercial and residential solar providers
Campaigns for clean energy, sustainability and environmental services
Scalable lead generation for software and technology businesses
Increase bookings, enquiries and venue visibility online
Drive direct bookings and high-intent travel enquiries
Generate memberships, bookings and local customer enquiries
Target buyers, sellers, investors and property enquiries
Conversion-focused campaigns designed to increase online sales
Strategic digital campaigns for government and public sector initiatives
Generate consistent local leads for trade and service businesses
Reach clients searching for financial and advisory services
Patient acquisition strategies for healthcare providers and clinics
High-intent lead generation for law firms and legal professionals
B2B lead generation for IT support and managed service providers
Student acquisition campaigns for education and training providers
Generate qualified enquiries for consulting and coaching services
Increase bookings and event-related enquiries
Premium campaigns targeting high-value customers
Tailored Google Ads strategies for businesses across all sectors
Explore Our Digital Marketing Services
Microsoft Ads is most effective when integrated with a broader digital marketing strategy.
Explore our full range of digital marketing services.
Capture high-intent searches and drive immediate leads.
Reach high-intent audiences through Microsoft’s search network with cost-efficient campaigns.
Improve rankings, traffic, and authority through technical, on-page, and off-page SEO.
Optimise your brand to appear in AI-generated answers and search experiences.
Mutli channel strategies to generate consistent automatic inbound leads.
Build authority and support SEO with relevant content.
Beautifully designed, content-rich emails that engage audiences and drive action.
Targeted B2B outreach campaigns designed to generate qualified leads at scale.
Build brand presence and engagement through consistent, strategic organic content.
Run data-driven paid campaigns across social platforms to drive leads and conversions.
Full website builds, rebuilds, or new service pages.
Conversion-focused landing pages and web designs built to perform.
Custom web applications and advanced website functionality tailored to your needs.
Improve conversion rates through data-driven testing and user experience enhancements.
Define your brand with logos, guidelines, and strategic market positioning.
Strategic PR communications for businesses and government organisations.
Professionally designed video marketing
High-quality digital design across graphics, assets, and brand visuals.
Professionally designed brochures, documents, flyers, and branded materials.
Expand your search advertising strategy with expertly managed Microsoft Ads campaigns designed to generate qualified leads and measurable business growth.
